The crème de la crème of Indian authors, the cat’s meow, the cream of the crop, the bee’s knees, that literary genius, that proselytising Twitter guru, that magician with his words, Chetan Bhagat, has recently made a wonderful video for Shaadi.com (possibly the world’s most well known matrimonial website [ugh]), where he lists tips for the site’s founder, who recently got married himself.
For a little bit of a background, watch this
The guru of gurus, the unrecognised (but clearly deserving) head of MENSA, is now dishing out tips for a successful marriage.
Chetan Bhagat’s #ShittyTipNumber 1
“Just Say What She Wants to Hear”
In this tip, he talks about how choices, with women, are not really choices. you just have to guess which ones they like. WOW, Chetan Bhagat. I speak for all women when I say you are really, truly the most amazingly perceptive man in the entire universe. How did you know all women were not really human, just completely irrational, two-faced vagina-toting humanoids incapable of normal thought processes like men are? Poor ol’ us. ‘North Indian, South Indian’, we’re all the same. He talks about choices between A and B as being like computer programs, which solve problems ‘based on applying criteria’. What are those, Mr. Bhagat? Programming? Criteria??? You’ve lost us poor stupid women already!
It’s not about finding A or B, Chetan. It’s about finding, to quote a certain Red Forman, my foot in your ass.
P.S – You know what *I* really want to hear? That Chetan Bhagat has given up writing and/or a public existence for good. I will wait for that day and I will celebrate it.
Chetan Bhagat’s #ShittyTipNumber2
“Remember Anniversaries, She Will Forget Your Sins”
Here he talks about remembering anniversaries, something I am not a fan of. You celebrate if you feel the need to celebrate, and don’t if you don’t. If the day means something to you then let it. I fail completely to understand why ‘forgetting’ a day makes you a bad spouse/partner, and if that is one of your criteria in deciding whether you should be nice to your partner or not, you are a horrible partner yourself.
He instructs all men to ‘remember their in-laws’ birthdays. But he doesn’t stop there, taking it a step further instead. He asks that most wondrous of all beings, men, to ‘be the first one to call your mother-in-law’ on her birthday, and then ask your spouse/partner why they haven’t wished their parent yet. Of course, these birthday wishes are not birthday wishes, but leverage that you can use when you’re ‘in the doghouse’, so to speak.
If you happen to be friendly with your spouse’s parent/s, then you wish them because you know them and you want to fucking wish them happy birthday. Not as ‘OMG I WISHED HIM HAPPY BIRTHDAY NOW I’M OFF THE HOOK’. Dear Chetan Bhagat, as much as your writing and behaviour make it seem like it, you are not five years old.
P.S – As far as being ‘woken up at midnight by Chetan Bhagat’ goes, I’d probably just tell myself I’m having an incredibly horrible nightmare and go back to sleep.
Chetan Bhagat’s #ShittyTipNumber3
“Do not give an opinion, merely endorse”
According to Mr. Bhagat, if one of us ‘lil ol’ ladies asks a man for an opinion on an item of clothing, we’re not asking for an opinion at all. We are obviously too weak to handle honesty and truthful viewpoints, so all we want and need is positive reinforcement from men (of course we do, how in heaven’s name would we live without it?).
It is absolutely telling that the whole ‘Do I look Fat’ scenario is limited to women. That, dear Chetan (or do you prefer Chetanji?) is a product of our stupid, patriarchal society where men can look whatever they look like and be successful in a field that focuses exclusively on appearance (the movies, for example) but women, in day-to-day-life, need to be suspended in a bubble of self-doubt, in a constant state of worry as to whether they look fat or not. Health matters whether you are male or female – how you look should not matter at all, but unfortunately for the world, and consequently to women themselves, a bulge here, a fold there, is absolutely unsightly and should be banished immediately, by whatever means possible. Women are meant to be pretty little fairies with no opinion, no cranial ability, and no life beyond men and serving them, aren’t they, Mr. Bhagat? And their lives invalidated without said ‘endorsement’ from men? Poor us. Also, we look at other women who are prettier than us and begin to hate them immediately. How did YOU know, Chetan Bhagat, that women cannot look at other human beings the way men do, rationally, and consider their abilities and strengths as independent aspects of their personalities? I’m so glad you’re around to teach me the ways of my kind.
P.S – Chetan Bhagat likes to make jokes about women’s insecurities with their appearances. I’d make a joke about Chetan Bhagat’s appearance but that video speaks for itself.
Chetan Bhagat’s #ShittyTipNumber4
“Warning – she follows you on Twitter”
This takes off from Shitty Tip Number 3, which is all about female insecurities. While body image issues are, unfortunately, a reality, Chetan Bhagat brings us his own version of female insecurities, which have to do with men calling other women attractive. According to him, the moment a man compliments a woman, it is grounds for the wife to ‘put her husband in the doghouse’. In Chetan-land (or Bhagat-world, if you prefer), not only are women completely devoid of self-confidence or self-belief, but men are not supposed to have opinions either, unless they want to regret them all their lives.
For SHAME. How dare any being have an opinion on another human being right? And of course, said opinion necessarily means you like that human better, no? Like a little child’s mother complimenting another child, which necessarily means she loves that child more than her own.
P.S – Gentle reminder, Mr. Bhagat. YOU ARE NOT FIVE YEARS OLD.
P.P.S – Sexism works both ways, and you’ve just illustrated that extremely succinctly. Thank you.
Chetan Bhagat’s #ShittyTipNumber5
“Show your support. Like all her Facebook updates”
He says this is a ‘tip for a modern marriage’. ‘You must like all the pictures, silly rants, stupid things’ your spouse posts on Facebook.
I’m all for social media. I’m doing a degree in media. I do NOT, like most other people, believe it has a damn thing to with somebody’s feelings towards me. If your love, or the security of that love, is predicated on a ‘like’ or a retweet, you’re in an incredibly shitty, insecure relationship. I do think every one of the last few points is predicated on Chetan Bhagat’s assumption that women are insecure, and that is the most important aspect of their existence. Women are insecure beings that cannot survive without male validation – it is THIS male validation, of course, that validates not only their looks and figures but their very existence. Yes. That’s all the vagina-ovary bearers of the world need, Mr. Bhagat, to ‘keep us happy’, because we need to be ‘kept’ happy. Facebook likes. This man has all the answers, people!!
P.S – When you say the rants are ‘never stupid, always profound’, you’re obviously not talking about yourself, you fucking moron.
P.P.S – your ideas are anything but ‘modern’.
Chetan Bhagat’s #ShittyTipNumber6
“You might be the boss in the office.. She is the boss at home!!”
So according to Satan…oops, Chetan, the days of performance reviews are over. You are now not the reviewer, but the reviewed. This review will not be an annual one like the rugged menfolk are used to, but a daily one, nay, an hourly one, nay, a minute-to-minute review, based on the clothes you wear, how you sit and stand, your appearance, things that the rest of us would find trivial but Saint Bhagat tells us are the criteria for judgement.
Who ever thought a marriage/relationship was a partnership between two equals, right? It’s supposed to be about one dominating the other, browbeating them into submission and having them follow their every word. It’s not like it’s supposed to be a symbiotic thing, with both people contributing to conversations, discussions, finances, the relationship itself. It isn’t supposed to be an environment where two people feel comfortable enough to air their opinions and are able to discuss their problems and lay them bare as they are. It is about submission, complete submission. Men and women are not MADE to be equal, right, Mr. Bhagat? Relationships and marriages only ever work when one partner dominates.
I think we should all just listen to Chetan Bhagat when he says ‘Seriously, you’re not supposed to be listening to this. Bye bye, take care.’ If you truly DO care about yourself and your sanity, do not watch that video.
My condolences to Chetan Bhagat’s readers and fans (male, female or otherwise) for being utterly brainless, and commiserations to his wife for being married to a sexist, male chauvinist pig, paperback-writing hack with no visible redeeming qualities whatsoever.
There are a few things Indians (or at least Indian advertisers/TV show producers/filmmakers/corporates) seem to be obsessed with. Cricket, Bollywood and sex are the three that come to mind immediately, and lately, I’ve been thinking marriage is the fourth. [Be warned, however. I'm not particularly fond of marriage or weddings in general, so if you're likely to be offended, I don't really care.]
I’m one of those people who watches the IPL for entertainment. Sort of like a Hindi film where you already have a beginning and an end and you just go to watch how it gets from one end to the other. (Also like digestion.)
Anyone who watched edition 5 of the Indian Premier League (and really, even anyone who didn’t) has been besieged with ridiculous, ridiculous ads. There are at least a billion of them that are related/refer to marriage in general, most of them for products, but this one caught my eye, and not in a good way.
In the ad, a relative (I’m assuming the granddaughter) is giving her grandmother a pedicure as the woman sits comfortably in her plush armchair and munches on a bar of chocolate. The daughter-in-law is in the same room. Suddenly, the granddaughter/pedicurist suddenly pipes up, saying “Bahu gaai hai na” – which directly translates to ‘the daughter-in-law is like a cow’. I’m not really Prem Chand, so I had no idea what that meant. Neither, however, did anybody I knew for whom Hindi was a primary language.
Finally, somebody told me it meant the DIL was ‘decent, calm and quiet, like a cow’, which made ME the polar opposite of calm.
Anyway, before I go on my long-winded, extremely angry tirade, I should explain what the ad is about. So, granddaughter/pedicurist asks her grandmother WHY exactly it was that they were looking to ‘have the DIL married’ if she was, ahem, cow-like and ‘Krish’s choice’. The grandmother gives her a stern glare, the granddaughter wilts, and Miss Cow comes in with steaming tea for the poor old lady on the couch whose feet are being expertly pedicured, and who just happens to be munching on a massive, massive bar of chocolate. Poor, poor thing.
Then there’s another ad for this TV show:
This made me even angrier than the first one. Of course, the ever-dutiful Miss Cow is sari-clad and conducting prayers (the epitome of the perfect daughter-in-law in traditional, patriarchal families). The mother-in-law is standing around there somewhere with yet another woman, who I’m going to assume is a visitor. THIS vomit-worthy, absolutely abhorrent conversation ensues:
Visitor: “Doesn’t she take care of the home?”
MIL: “More than she ought to”
Visitor: “Oh, really? Then does she have any faults or shortcomings?”
MIL: “No, she’s perfectly OK”
If you want to know what they’re getting at, I have no idea, so I would be absolutely the wrong person to ask. What sickens me is that there are people who still hold these sorts of beliefs, the ‘dutiful daughter-in-law’, the woman whose only goal in life is to be married, take care of a home, and pop out a kid or two. Sure, a lot of urban India (my family and thankfully most of the people I know) find this sort of crap vile, but I know people who believe in this tripe, buy into the ideal, and then get sucked into the world created by these soaps, deluded into thinking they’re real.
This isn’t the only marriage-related thing on TV, though. Skoda came out with a ‘Big Fat Indian Wedding’ Campaign a while ago, where the car was responsible for really, really important things, like taking the bride and her giggling friends to the salon, the wedding planners, the makeup artists (wtf?) and other wedding-related people around. It was along the lines of the old MasterCard ads, where they mentioned the price of a couple of things and then ended with ‘Priceless.’
The final shot, before they told everybody how amazing the Skoda really is? The girl, looking at her jewellery as her husband picks up and fastens her missing earring. WOW, how romantic. *Rolls eyes*
Speaking of jewellery, there are at least 4 advertisements on television specifically marketing bridal jewellery, with the Bollywood brigade dripping in gold and diamonds, and of course, as the typical North Indian bride is expected to look, demure, shy and to quote the pedicurist, ‘domesticated’.
On an average, for every 5 minutes of TV Viewing in India, you WILL necessarily see an advertisement for a matrimonial website. There’s the stupid one that’s been on for a while now, where a father follows men around with a wedding turban (which, funnily enough, is not an all-India thing. In fact, it’s only in very, very specific bits of central and northern India). In the end, they find a picture on the matrimonial website.
At least the ending is funny. I don’t think the guys who edited the ad realised in time that the photo they used was, in fact, this certain hilarious, awesome guy named Matt LeBlanc. I still crack up EVERY time I see the ad. [ I also whisper a little "How YOU doin'?"]
Then there are the others, about ‘finding your daughter a groom within the community’ (someone please, please get me some medication before my rage gets out of control) and another I’ve seen not only on the telly, but in Reader’s Digest, too. [For shame.]
It’s about a privileged little girl, and how her parents want to ‘do right by her’ and find her a groom. You’d think doing right by her would be spending their apparent scads of money on a quality education, but no. According to these guys, ‘the best thing you can do for your child is give them a happy marriage.’
Watch the ad here(and try not to be absolutely scandalised):
Additionally, marriage is somehow associated very closely with sex in parts of India, because a) premarital sex is ‘immoral’, but female foeticide is not, and rape is ‘justified because the victim was “provocatively clad” ‘ according to these men
b) Marriage is the only way they think they have ‘access to unlimited sex’. That’s not just me talking, though – it’s every sexual advice column in every single newspaper.
Marriage, however, is not just two people who love one another deciding to spend the rest of their lives together- here it is a woman who marries not the man, but his entire family, whom she is expected to be a quasi-servant to, the rest of her life, all while looking gorgeous, of course.
There are at least a dozen television shows themed around the Big Fat Indian Wedding (a kind I especially hate), which I also think happens to be the title of one of these shows. It involves fancy, shiny designer dresses, professional makeup artists (like in that Skoda advert), and makeovers that include medical things like dental procedures. Who cares about the actual marriage? The wedding is where it’s at, man. It’s all about an album full of pretty pictures, not the other human being you’ve been ‘fixed up’ with.
More importantly, according to Indian advertisers, marriage is a girl/woman’s ultimate goal, and that, her looks and her baby are her crowning achievements. [Not her education, her intellect, or anything of the sort, mind you. Because what does all that stuff mean if you're not MARRIED? You're 30 and not married yet? Oh, the humanity!]
In the meanwhile, I still cannot reconcile myself to the fact that I live in a country with two ‘types’ of marriages. ‘Love Marriage’ and ‘Arranged Marriage’, where a groom/bride will be ‘found’ for you, either in the pages of the newspaper, in disgustingly shallow specs, or, for the slightly more tech-savvy, all over the internet. I absolutely fail to comprehend why one should even have to marry someone they do not love, or MUST marry if they do not fall in love. If anybody reading this has any idea where the modern version of this system came from, I’d love to know. Please enlighten me.
It’s bad enough there are idiots out there who actually believe in these ideals of permanent servility, ones who believe nothing matters unless they have a marriage to show for it, ones for whom NOTHING in life matters unless it is pushing them in the direction of marriage, where marriage is being covered from head to toe and fetching people’s tea and biscuits. (Take a training course and waitress if that’s all you want to do, at least it’ll earn you some money.)
What makes it about a billion times worse?
There are already enough older people with these ridiculous, patriarchal, outdated, sexist ideals. The morons that conceptualised this ad have now successfully managed to introduce ridiculously retrograde ideals of marriage to a new, impressionable generation, a generation I am genuinely afraid for, as I sit back and watch the idea of marriage (and mind you, marriage only for the beautiful, fair, or if you’re a guy, an MBA at the very least) aggressively marketed to anyone who will have it, and anyone who is watching.
So basically, everyone.
This is a post that’s been in the works for a while now. It’s about an issue that is extremely, extremely important to me. Important enough to get me absolutely livid when it’s even mentioned.
I’m referring to those absolutely lovely advertisements on the television every hour of every day, on absolutely every channel. This lovely Indian product called ‘Fair and Lovely‘. The title itself seems to imply that you can’t be lovely unless you’re fair.
I’m utterly offended by the very premise of the product.
I haven’t even BEGUN to discuss the actual advert.
I suppose it isn’t prevalent anymore, but it is definitely still present.The entire idea that being fair-skinned somehow makes you automatically attractive.
What I’ve noticed, though, is that this entire phenomenon is concentrated among those sub-cultures and areas of the country where the priority in a family seems to be to have the daughter married off, because that is when she ‘truly begins her life’, apparently, and if she is ‘unattractive’, nobody will want to marry her.
They use that terribly redundant system now used in villages- showing the potential bride’s and groom’s sides of the family pictures to decide whom they want to marry.
Yes,that’s the way to do it, instead of actually finding out what the other person is like, getting to know them, deciding whether or not you want to be with them long-term, which is actually what happens in the system known as ‘arranged marriages’.
Though I am completely against the very idea of ‘arranging’ a marriage, I must admit that it has become nothing more than families setting their children/siblings/cousins up with potential suitors. I find the whole idea horrendous, though. If at some point in my life, I am looking for love, I’d rather find it by myself.
Back to the Fair and Lovely advert.
They’ve been getting progressively worse over the years, but I saw about the worst one I’ve seen just two weeks ago, while I was watching an India-Australia test series.
It depicted this young girl, perhaps only a few years older than I, riding a bicycle. Funnily enough, Queen’s Bicycle Race immediately came to mind. The girl then sat down at the edge of her little brother’s bed, and pointing out the window at the huge mansion across the road from their own (decently-sized, and by no means spartan) lodgings, said “Someday, I will buy us a house that’s THAT big.”
The little boy looked at her, makes a face, and said that since there was ‘no money in cycling, she should try tennis instead’. When he said that, two things came to mind. First, I wanted to go up to the inane writer and ask him if he knew who Lance Armstrong was. ‘No money in cycling’ indeed.
My second issue was that I found it absolutely stupid that he was suggesting she take up tennis, considering Sania Mirza‘s worldwide show of ‘talent’. She played about 5 games decently, and then decided she wanted to focus on doing advertisements and promotions instead, thus forgetting all about this lovely thing known as practice.
A couple of years into her career, all she was famous for was for her personal life and endorsements, which is pitiful,really, because she was talented, beyond a doubt.
She just needed to nurture it, which she forgot about somewhere down the line. Perhaps she could’ve taken pointers on how to balance her career and endorsements from the Williams sisters, but I suppose that’d be like asking a random intelligent person to emulate Albert Einstein. Quite unfair.
The girl in the advertisement then proceeded to continue with her bicycling career (shock, horror!) but this time, something’s different. What is ‘different’ this time, you ask?
This time round, you see, she uses a ‘fairness cream’, one that shows you how fair you’re getting. The girl gets progressively fairer (and, I’m supposed to assume, as a result, more beautiful). She’s offered a multitude of endorsement contracts- perfumes and fragrances, cars, books, airlines, food, you name it, and of course, she gets rich.
They then (mercifully) cut to the end of the advertisement, which is even worse.
Miss Fair-and now-Lovely reaches the finish line of an important bicycle race (in first place,of course) and pulls off her helmet and shakes her hair in a manner befitting the actresses of the 50s that pulled off their scarves and let their hair blow in the wind, all the while seated in their huge convertibles, driven by a Cary Grant, or a Humphrey Bogart.
As her long hair cascades down her back, she poses for the paparazzi and then, putting an arm around her mother, walking down a road full of massive bungalows , says “pick one,I’ll buy it for you.”
So, what we, (you and I, dear reader, and the rest of the nation watching this stupidity) are supposed to infer, is that even if you are a brilliant sportsperson- cyclist, javelin thrower, tennis player, chess player, or successful at what you do, it all comes to naught if you aren’t conventionally good-looking.
You’re also supposed to infer that you CANNOT be considered conventionally beautiful unless you’re fair, which is terrible, considering some of the most beautiful, good-looking women ( and men) in the world are dark-skinned, like Tyra Banks, or Chiwetel Ejiofor.
Why, then, do we wonder why the young girls of today are becoming anorexic and bulimic, obsessed with their appearances and cosmetic surgery, rather than what is inside? Our ideals of beauty have become completely warped, and people have ceased to realise that beauty is a very, very relative term, and will always remain in the eye of the beholder. Thanks to this, anyone who is not absolutely skinny is labelled ‘plus-size’,’fat’, or obese.
I am completely in favour of eating healthy , but the pressure on young girls to be thin is, sadly, tremendous, and most of them bow down to it.
While it disgusts me, I am sure that the executives at Hindustan Unilever, the manufacturer of Fair and Lovely, are completely aware that their product only sells by feeding off the insecurities of millions of young girls who are just forming their opinions about the real world, have just hit puberty, and, perhaps, for the first time, have begun to care about relationships and appearances.
Since our country’s censor board is absolutely obsessive about ‘censorship’ on television, perhaps they should be fully aware of what truly needs to be ‘censored’.
Fair is foul, and foul is fairness creams.